"In a world of endless choices, where market competition reaches its peak, companies strive to find a way into the hearts of their customers, to become indispensable to them and create eternal bonds. It is in this race for attention among the ocean of competitors that strong brands prevail. People fall in love with them, rely on them, and believe in their unrivaled superiority. And whether it's a startup, nonprofit organization, or product, the perception of the brand inevitably affects its success. It's the true magic that happens when a brand becomes a part of our lives." - Ivan Sky