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<Brand> consulting
Unbeatable <strategy> of your brand
"In a world of endless choices, where market competition reaches its peak, companies strive to find a way into the hearts of their customers, to become indispensable to them and create eternal bonds. It is in this race for attention among the ocean of competitors that strong brands prevail. People fall in love with them, rely on them, and believe in their unrivaled superiority. And whether it's a startup, nonprofit organization, or product, the perception of the brand inevitably affects its success. It's the true magic that happens when a brand becomes a part of our lives." - Ivan Sky
What is included in FREE consultation?
Below, we've outlined the value of each topic included in the consultation, and it's all absolutely free for you today!
Problem Definition
(value of $80 / hour)
Identifying the problem your product solves
brand value
(value of $80 / hour)
Identifying the values of your brand
Pre. audience analysis
(value of $320)
Who your clients are, their personas
Product uniqueness
(value of $50/hour)
Distinctive features, attractiveness, and benefits of the product
Identity
(value of $50/hour)
The visual components of your brand
Communications
(value of $80/hour)
Recommendations for communication channels
Services of <Brand> consulting
We strive to align with the needs of our clients, market trends, but we're always ready to offer individual solutions and services.
Brand strategy
from 2 weeks
$1200
- Analysis of business goals
- Audience research
- SWOT analysis
- Action plan
- Marketing plan
- Budget determination
- Design and identity
QUOTE
Brand analytics
from 3 days
$750
- Brand recognition
- Brand sentiment
- Competitive analysis
- Customer feedback
- Social media monitoring
- Online presence
- Brand loyalty
QUOTE
Brand Support
more than one month
from $2600
Management of strategically important brand aspects:
- Marketing and PR
- Online presence
- Reputation
- Brand evolution
- Employee training
- Technologies
QUOTE
Developing a brand communication strategy with its potential audience is an important task in the field of communication consulting. Below are the areas that influence the formation of a correct assessment of the entire communication chain
The brand development process typically involves several stages, each of which is important for creating a strong and influential identity. The duration and cost can vary significantly depending on the complexity of the project, scope of work, and level of expertise of the specialists. Here's a general overview of the main stages:
Discovery and research:
Discovery and research:
- Understanding the client's business, its goals, target audience, and competitive environment.
- This stage can take 1 to 2 weeks for initial discussions, research, and analysis.
- Developing the brand strategy, defining its elements (values, mission, vision), and setting clear objectives.
- Duration can range from 2 to 4 weeks depending on the depth of the required strategy.
- Creating visual elements such as logo, color palette, typography, and overall brand style.
- This stage can take 4 to 8 weeks to consider multiple concepts and revisions.
- Applying the developed brand identity to various elements such as stationery, website, advertising materials, and packaging.
- This stage can take 4 to 6 weeks or more depending on the number of items.
- Launching the new brand identity and tracking its response and impact.
- The launch phase may take several weeks or a couple of months to ensure a smooth transition.
- Cost Range: The cost of a brand development project can vary significantly depending on the agency or specialist, the scope of work, and the required level of expertise.
- Low-end Estimate: A basic brand development package may start from a few thousand dollars (at Artifact Lab, we start working with brands from 120,000 rubles) for small companies or startups.
- Medium Range Cost: Comprehensive brand development involving strategy, design, and implementation can cost from several thousand to tens of thousands of dollars (we can offer full brand development services for 670,000 rubles).
- High-end Cost: Large-scale brand development projects, including extensive research, market testing, and multi-level implementation, can cost tens of thousands, hundreds of thousands, or even more.
Factors affecting time and cost:
1. Scope of work: A larger number of elements or materials increases both time and cost.
2. Complexity: Highly complex designs or in-depth strategies can prolong the process.
3. Revisions and feedback: Numerous revisions or changes requested by the client can increase the time and cost of the project.
4. Qualifications and experience: Agencies or specialists with extensive experience may charge higher fees for their services.
At Artifact Lab, we always discuss these aspects with the client, clearly define the project scope, and provide a detailed proposal or estimate tailored to the client's needs and budget. Adapting the process to the specific requirements of the client ensures smoother collaboration and satisfactory outcomes.
1. Scope of work: A larger number of elements or materials increases both time and cost.
2. Complexity: Highly complex designs or in-depth strategies can prolong the process.
3. Revisions and feedback: Numerous revisions or changes requested by the client can increase the time and cost of the project.
4. Qualifications and experience: Agencies or specialists with extensive experience may charge higher fees for their services.
At Artifact Lab, we always discuss these aspects with the client, clearly define the project scope, and provide a detailed proposal or estimate tailored to the client's needs and budget. Adapting the process to the specific requirements of the client ensures smoother collaboration and satisfactory outcomes.
